You stand int he market as a service. In many ways you repesent the voices you want to attract. People tend to follow who leads by an example. Moreover, people tend to follow speaks your langauge. Any succefull leader, government or a star is represantation of the masses. It is encentric need of humans to be emotionally attached to communities. Human kind feel considered by supporting the voice they understand. The more you represent the voice more you grow.